Yesterday in New York was to be the day of vengeance of Nokia. Stephen Elop, CEO of the Finnish company opened the presentation of two new flagship models, the Lumia 920 and 820, fueling expectations of the room. Before we get started, the Lumia smartphones are well respected for features and innovations carried out in the field. First of all, the charging of the battery via wireless. A technology that will surely be picked up by competitors more careful.
Also notable is the built-in camera with PureView system that allows you to capture 5 to 10 times more light sensors of the other phones. Not bad. Especially because, according to Jo Harlow, Executive Vice President of Nokia, the 2012 will be the year in which the pictures via smartphones will exceed those of digital cameras. There is a lot of fun with the video quality: Full HD 1080p at 30 fps. Who saw them at work was impressed, especially during the presentation.
Unfortunately, a few hours after launch, the site Pocketnow has questioned whether the video shown in New York have really been shot by a Lumia. Whether it is true or not, the bottom line is that Nokia has everything remains unproven.
Both new models feature also a processor of 1.5 GHz dual-core Snapdragon S4. Strong stuff. With much less powerful processors we went to the moon. The operating system is Windows 8, a sign that the alliance with Microsoft continues, despite the rather long numbers suggest a change of course.
The two new Lumia, expected on the market in the last quarter, are undoubtedly interesting patterns. Elop and his hoping for great hospitality. Instead, immediately after the presentation, in trade on the stock exchange, the stock registered in closing a dry -15.90%. I wonder how will the socket.
Many analysts argue that the market is too busy to wait for the new Apple planned between September and October to distract them with various trinkets just introduced by Nokia, Samsung and Motorola. Although it does not seem. After the official invitations to the conference for the presentation of the new iPhone 5, but Apple was not accepted in the bag so highly. The stock has lost 0.34% during the day. It did not go too bad as Nokia. But the welcome was a bit 'cold. Sure, count the sales. But in a market as complex as that of smartphones, a false step or a wrong model may allow to cool tempers even the most diehard fan. Nokia is the ultimate example.
Investors fear that the presentation of the iPhone 5 turns out to be a flop. Dozens of photos "stolen" and hypothetical reconstructions, show a pattern very similar to the previous design. Or is it all a huge red herring put in place by Apple or otherwise if the iPhone 5 will have a line in substance identical to its predecessor, it is said that the road to success is obvious. Only the presence of some exciting news will make a difference.
Apple has reassured the nostalgic theme: the late lamented Steve Jobs has planned the business for the next 4 years. Too bad that the news in the sector are frantic. Anticipate the development of a market as a whole would have been a long-term deal is not just for a visionary like him. Tim Cook, who is now at the helm of the Cupertino giant is not a fool.And the team is essentially identical to that which marked the biggest hits in the time Jobs.The slips are not allowed. It was not until an understatement. Barely a week.
