When in May of this year, Google has officially announced the acquisition of Motorola to the tune of $ 12.5 billion, it seemed a foregone its early entry into the smartphone market as a direct manufacturer. After the partnership with Samsung and LG for the development of the Nexus, according to an inside source quoted by the Wall Street Journal, Mountain View is working with a device code-named X Phone , the missing piece after Android to compete fully with Apple in the mobile market.

The shares of Motorola mouths are sewn. Dennis Woodside , current CEO of the company, however, has confirmed that the company "is investing in a team and in a technology to produce something quite different" from what over the years thanks to Apple and Android become the standard approach to the development of mobile devices with touch screen. Meanwhile, however, in recent weeks, Google has cut 4,000 jobs amounting to 20% of the total workforce of Motorola also because of the exciting results of the sales of its devices in the third quarter of 2012 did not exceed 3% of total sales Android devices.


or Google the road is still uphill. The deal with Motorola has been branded as "risky" for the potential negative impacts to the partners over the years have contributed to the success of Android. First of all, Samsung, with the success of the series Galaxy , holds more than 40% of the overall market for Android mobile devices. The triad Schmidt, Page and Brin know, however, know that Google is in a stronger position than its partners thanks to Android. The hardware is no longer enough to sell and market positioning. And while Google may groped the road without too much risk of a Phone X homemade, hardly Samsung, LG, Sony, HTC and all the others can embark in the development of an operating system Mobile that can realistically compete with the two systems now mature as Android and Apple's iOS.